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Go to: We further hypothesize that, not all fake news but the ones that people believe as genuine would lead to CPB. Here, believability is the degree of believing, which indicates the likelihood of users to believe and act on fake news when they encounter such news (Kumar et al., 2021). Kim and Dennis (2019, p. 1029) suggest that "believability ... [of news] can affect the action of users". In other words, user behaviour is influenced by the believability of the news. In the current context, based on believability, users can either ignore the news or act on it e.g., CPB. Therefore, we postulate that, the relationship between fake news and CPB is not static but contingent upon the believability of the news (Kim & Dennis, 2019). Therefore: College degree 28 Supplier 35 Master's degree 6 Water Fuel (heating or car fuel) Igbaria M, Guimaraes T, Davis GB. Testing the determinants of microcomputer usage via a structural equation model. Journal of Management Information Systems. 1995;11(4):87–114. doi: 10.1080/07421222.1995.11518061. [CrossRef] [Google Scholar] Naeem, M., & Ozuem, W. (2021). Understanding misinformation and rumors that generated panic buying as a social practice during COVID-19 pandemic: evidence from Twitter, YouTube and focus group interviews. Information Technology & People. camera bag cyber mondaybag sale black friday

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