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Why Amazon's Crackdown On Fraudulent Sellers Is A Win For Everyone Such incidents aren't isolated; they're big business. Last year, a news outlet's investigation revealed that a Germany-based company was offering Amazon sellers 1,000 fake reviews for a bulk price of 8,999 euros. Practices like these hurt consumers, Amazon and its third-party seller community. Thankfully, the online retailer has had enough. Amazon recently suspended multiple high-profile sellers for using banned techniques to get reviews. Amazon reviews are a powerful tool. They help customers determine product quality and authenticity. For sellers, reviews are even more critical. More feedback can mean a higher ranking in user searches. But not all sellers are playing by the rules. Instead of earning great reviews through top-notch products, some have chosen the path of review manipulation. Mpow, for instance, sells headphones. For years, its products ranked in the top 100 products in the headphones category, making it a highly visible brand to consumers. But its continued success is allegedly based on fake review schemes. Review manipulation isn't the only tactic employed by trickster brands. Last year, the U.S. District Court for the Western District of Washington indicted a ring of Amazon employees, contractors and third-party sellers as part of what one news article called "a conspiracy to attack competitors on Amazon's platform and steal valuable proprietary data from the company." Prosecutors claimed that the sellers paid over $100,000 in bribes to Amazon employees for their help. The parties were accused of suspending competitors' accounts, flooding their product listings with fake customer reviews and offensive content, sharing competitive intelligence about competitors' products and advertising strategies and reinstating suspended accounts and products. But there are winners here, notably consumers. Reviews are incredibly important when driving purchase decisions. Nobody wants to be lied to by a review that's not genuine. The fewer fake reviews that infiltrate Amazon, the better the customer experience will be. Finally, a zero-tolerance approach is good for Amazon too. Cracking down on black hat tactics is an important step to winning back consumer trust and preserving revenue streams. This is helped further when combined with proactive steps to help sellers secure good reviews, such as those that come through Amazon Vine. camera bag cyber mondayburberry imitation bags

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