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What To Do About Fake Amazon Reviews Amazon is well aware of its fake review problem and has been working on solutions for years to mixed results. The eCommerce giant made headlines in 2015 with mass lawsuits against thousands of sellers for fake Amazon reviews, and the Federal Trade Commission even got involved in 2019 with its first case of this kind. In 2020, Amazon removed 20,000 product reviews written by top UK reviewers after an investigation revealed evidence of payment for ratings. The marketplace officially banned incentivized reviews in 2016 and has since come out with programs trying to curb the practice (Vine, Verified Purchase Reviews, and One-Tap Ratings all come to mind), but it's obviously still way too common. Plus, the COVID-19 pandemic has seemingly made things worse. How to Handle Fake Amazon Reviews Amazon's Product Review Policy is probably the best place to start. If you dig deeper into Seller Central (we know it can be hard as things are often spread out), you'll find the marketplace's stance on review removal. Amazon will only remove a review if: To report a review violation, click the Report abuse link next to the review on the product detail page. Negative verified review on an Amazon product listing page Give a concise account of your complaint with specific details-keep emotion out of it. Amazon only wants the facts. camera bag cyber mondaychanel nylon flap bag
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